95 YEARS OF MAGIC

A dialogue between past and present

Ever since we launched our first product in 1925, classic designs have shaped the visionary legacy of our brand. Let the magic unfold.


1934

Hyperbo 5 RG Steel


Designed by Bang & Olufsen, this very early piece of sound-as-furniture was ahead of its time and a true example of design history. It was inspired by the Bauhaus movement and founder Peter Bang’s Marcel Breuer desk chair and only very few were produced.

1939

Beolit 39


The Beolit 39 was the first in a series of radios from Bang & Olufsen and introduced the new way of wording the products starting with Beo. The innovative, organically shaped bakelite radio took its inspiration from a Buick dashboard. In honour of this true icon, its name also served as inspiration when Bang & Olufsen launched its On-the-go category back in 2012 with Beolit 12.

1959

Beovision Capri TV


The elegant teak wood 17" TV on fixed legs was one in a series of televisions, which looked to the Danish modern furniture movement in expression, material and form. The long legs, rounded corners and slightly tilted grey screen in front of the picture tube was a major step towards a more minimalist appearance.

1972

Beogram 4000


Designed by Jacob Jensen, this was a cutting-edge technological landmark. The record player was distinguished by an innovative use of a tone-arm that moved tangentially, rather than diagonally, and thereby reproduced the sound the way it had been recorded. The unique suspension absorbed the horizontal movements from the surroundings, making Beogram 4000 more "dance proof" than any other record players on the market. The Beogram 400 was celebrated in the MoMa design collection for its stylish combination between the teak wood and aluminium surface along with its innovative vision in function.

 

1976

Beomaster 1900


Designed by Jacob Jensen, this radio receiver and amplifier broke ground as it challenged the industry with its touch-sensitive opening and closing, easily accessible primary functions versus hidden secondary functions. It is part of the MoMa permanent collection and won the ID Award in 1976.

1984

Beovox CX 100


Designed by Jacob Jensen, these classic passive loudspeakers are among the most successful in Bang & Olufsen history and was in production until late 2003. The clean design with the aluminium cabinet and black fabric is timeless and retro all at once.

1985

Beovision MX 2000


Designed by David Lewis, the Beovision MX2000 was a completely different kind of TV. Visually the television was remarkable because of its contrast screen and technically it introduced stereo sound, automatic channel search and a state of the art remote control. With its lean-back design on the floor or table it took a more casual take on TV design.

1986

Beocenter 9000


Designed by Jacob Jensen, this cassette recorder, CD player and radio was a further development of the Beomaster 1900 by the same designer. Avantgarde not only in its mirroring aluminium and glass surface, but in its easy touch fields of the glass panels and the hidden functions only visible when the CD or cassette tape was changed.

1996

BeoSound 9000


Designed by David Lewis, this standing version of the BeoSound 9000 is a flawless example of innovation, technology and movement in the Bang & Olufsen legacy. The 6-CD changer is the fastest in the world. If allowed to continue its momentum it would travel 100km/h in just 5,5 seconds, matching sport cars of today.

1998

BeoCom 6000


Designed by Henrik Sørig Thomsen, this cordless telephone is curved in profile and simple in shape. Characterized by having a cutting edge wheel allowing various lists with recently dialed or stored numbers to be easily scrolled through. It came with a charger bases for wall or table mounting.

2003

BeoSound 3200


Designed by David Lewis, this classic radio and CD player also known as BeoSound Ouverture when launched in the early 90s marked a new era of design, emphasising the function of the machine. The vertical play-back of a CD was a first ever in the world and allowed the product to be mounted on the wall. The glass doors will respond to a wave of the hand, automatically opening and revealing the controls in the bottom.

2012

Beoplay A9


Designed by Øivind Alexander Slaatto, this perfectluy round, powerful one-point music system is a multiroom speaker designed like a piece of furniture. Embellished with beautiful fabric, an aluminium ring and wooden legs, the speaker is customisable making it fit into every room.

2015

Beoplay A2


Designed by Cecilie Manz, this On-the-go product weigh only 1,1 kg and is designed to be light and portable without compromising on sound quality. The speaker is made of extruded aluminum, has a luxurious quality leather strap for an easy grip and sound coming from either side.

2016

Beoplay A1


The shape itself, the flat cylinder, was quickly decided on from very early on in the process. We wanted it to feel smooth and soft in your hands, as you handle it a lot. In and out of your bag, hanging loose and getting a characterful patina from being used in everyday life.

2018

Beosound EDGE


Designed by Michael Anastassiades, Beosound Edge is an immersive, minimalist, simple unbroken circle designed for intuitive touch and motion and delivers impeccable sound performance. The sophisticated wireless speaker rolls gently and debuts the world’s first Active Bass Port.

2019

Beovision Harmony


Designed by Torsten Valeur, this television is a brand new experience in sound and vision: a choreographed performance of magical movement and acoustic clarity, vivid imagery and human-centric design. Sound, craftsmanship and design merge in this new, visionary TV. The crafted oak wood and aluminium fronts sublime technical instruments, delicately tuned by hand and ear to reveal all details of music and sound.

2020

Beoplay H95


95 years of expert craftsmanship and flawless attention to detail are realised in Beoplay H95. Our most exceptional headphones yet have been precisely tooled using the finest materials. Smooth aluminium, advanced polymer and soft leather create a sense of true luxury. Test